April 30, 2026
Following on from our attendance at Gulfood, the world’s largest food and beverage show in Dubai, earlier this year, our team headed to Shanghai, last month to Food Ingredients China (FIC), a trade exhibition billed as one of Asia’s most influential formulation and ingredient showcases. Given its strong demand for protein, China is a key focus market for Westpro as we continue to grow both our protein production capacity and portfolio offerings including our Caseinates (sodium and calcium) and Milk Protein Concentrates (MPC 85).
These major events help further cement Westpro’s products on the world stage and ensure our ingredient strategy remains aligned with our customers’ evolving formulation needs.
Westpro’s presence well received at Food Ingredients China
Food Ingredients China, a major Asian food and beverage trade exhibition, was a perfect opportunity for Westpro to showcase its versatile protein products, including Caseinates and Milk Protein Concentrate (MPC85).
China’s demand for protein ingredients is strong, making it a key focus market for Westpro as we grow both our protein production capacity and portfolio offerings. Our team met face-to-face with both existing and prospective customers from China and across Asia and global markets and in doing so created valuable opportunities to strengthen relationships and explore new conversations.
As a product manufacturer it’s important for us to understand how customers’ priorities and expectations are evolving with China a particularly dynamic market from this perspective.
Partnerships with our customers
Westpro is an ideal partner for companies looking to respond to the recent surge in consumer demand for products containing trusted and high-quality protein ingredients. There is increased awareness of the health benefits of consuming adequate quantities of high-quality protein as part of a balanced diet.
For the first time we displayed banners advertising Westpro proteins including SoluNateTM Sodium Caseinate, NutriSeinTM Acid Casein and TotalProTM MPC85 at the booths of our distributor partners in China. These functional dairy ingredients are designed for use in a range of food and nutritional applications including beverages, bakery, yoghurts and cultured foods as well as active lifestyle and performance nutrition applications.
As part of our commitment to providing an excellent level of service, we work alongside customers to develop, refine and troubleshoot formulations to achieve the results they need. This includes a focus on application-driven solutions tailored to specific end-use requirements.
