Despite affordability challenges in South East Asia, there is still strong demand for Westpro ingredients as pricing for our commodity products such as Skim Milk Powder is currently quite competitive, says Jonathan Saunders our Global Account Manager for South East Asia.

Jonathan visited Singapore, Indonesia and Malaysia last month to connect with existing customers and meet potential new customers. They praised Westland’s order management and documentation services for the ease it affords them during importation and customs clearance.

Key product opportunities

Demand in Indonesia for our Westpro Skim Milk Powder High Heat Stable is increasing, as manufacturers look to this product for its superior functionality and performance in retort-sterilised milks such as evaporated milk.

The rapid growth in popularity of bubble tea presents an interesting opportunity for Westpro SoluNate Sodium Caseinate – this ingredient is a key component of the creamer powder that is typically used when making these beverages.  Westland is actively engaging with manufacturers of creamer powder in South East Asia to qualify our ingredients ahead of the upcoming dairy season.

While the “high protein” trend is still very much in its infancy in this region compared to other markets, we are starting to see increased interest in customers wishing to access protein products such as Milk Protein Concentrate in their R&D and innovation projects.