December 16, 2025
EasiYo, loved by local and overseas families for more than 30 years as a simple way to make fresh, homemade yogurt, has appeared on supermarket shelves with a fresh new look. The 2025 refresh is more than a design update – it’s a strategic move to meet evolving consumer needs and drive brand conversion and sales.
This was not just about modernising its visual identity, but it also involved introducing clearer segmentation, along with some exciting product innovations including new passionfruit and apricot flavours, and reduced sugar content for better health alignment. The refresh has made the everyday range of homemade yogurt even more appealing. Flavour refinements have resulted in a balanced taste while bringing the familiarity from chilled yogurt into make-at-home formats.
Westpro milk powders ensure premium yogurt quality
A priority for the refresh from the outset was maintaining the uncompromising quality that comes from using Westpro’s milk powders, each designed to enhance superior yogurt performance. All meet strict specifications and testing standards and ensure EasiYo meets its promise of quality and consistency.
Westpro ingredients used include:
- Skim Milk Powder: Supports lower fat or higher protein formulations without compromising taste or nutrition.
- Butter Milk Powder: Adds richness and depth of flavour to EasiYo yogurt.
- Whey Protein Concentrate: Enhances texture and protein fortification for premium applications.
From Kiwi innovation to global presence
Our association with EasiYo began in the early 1990s when an innovative Kiwi dad developed the product as a simple way to make homemade yogurt for his eight children. Westland’s initial involvement was supplying its milk powder ingredients, until 2010 when it took over ownership of EasiYo, further cementing the use of Westpro ingredients. Our collaboration with EasiYo extends beyond ingredients.
EasiYo continues to expand its footprint from leading New Zealand supermarkets (Woolworths, New World and Pak’n’Save) to global markets including Australia, the United States, United Kingdom and Europe. The new look EasiYo products are also available to order online: https://easiyo.com
Contact Tony Rayner, Head of Ingredients for more information about Westpro ingredients tailored for your applications.
